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La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity
作者姓名:Solon Moreira, Ram Mudambi, Vyas Sreenivas
商品類型:Case (Pub Mat)商品編號:W24682
出版日期:2021/09/23內容長度:7 頁

La Colombe Coffee Roasters was founded in 1994 in Philadelphia, Pennsylvania, with the notion that “America deserves better coffee.” The company provided attractive cafes and an online coffee subscription program to its customers. It supported ethical trade in the sourcing of its products and coffee innovation, which had led to the Draft Latte cold coffee, a ready-to-drink product available both at La Colombe Coffee Roasters cafes and in a variety .....more

La Colombe Coffee: The Tangible and Intangible Elements of Brand Identity - Teaching Note
作者姓名:Solon Moreira, Ram Mudambi, Vyas Sreenivas
商品類型:商品編號:W24683
出版日期:2021/09/23內容長度:7 頁

Teaching note for product W24682.

FotoNation: Leveraging International Knowledge Connectivity - Teaching Note
作者姓名:Jung Kwan Kim; Ahreum Lee; Sinead Monaghan; Ram Mudambi;
 商品編號:8B16M021
出版日期:2016/03/04內容長度:7 頁

Teaching note for 9B16M021.

FotoNation: Leveraging International Knowledge Connectivity
作者姓名:Jung Kwan Kim; Ahreum Lee; Sinead Monaghan; Ram Mudambi;
商品類型:Case (Pub Mat)商品編號:9B16M021
出版日期:2016/03/04內容長度:12 頁

In 2014, FotoNation, an international venture previously located in Ireland, produced innovative solutions for digital photography from its headquarters in California. At the core of FotoNation’s technology were its proprietary algorithms, which were embedded in software and used in over 2 billion digital devices such as the cameras in smartphones. The company placed an emphasis on research, and it had its research and development units in Romania, .....more

The University of Texas: Conference Realignment for College Athletics - TN
作者姓名:Steve Swanson; Ram Mudambi; Aubrey Kent;
 商品編號:8B12M104
出版日期:2012/11/28內容長度:8 頁

Teaching note for product 9B12M104.

The University of Texas: Conference Realignment for College Athletics
作者姓名:Steve Swanson; Ram Mudambi; Aubrey Kent;
商品類型:Case (Library)商品編號:9B12M104
出版日期:2012/11/28內容長度:17 頁

In the summer of 2010, the landscape of university athletics in the United States faced the potential for groundbreaking change. U.S. university sports teams belonged to conferences — alliances of competing sports teams, often from similar geographic locations. Rumours of conference realignment were suggesting a significant shift away from traditional conference membership and structure. With renegotiations for a multi-year television contract looming, .....more